WHY DESIGN A POWERFUL VALUE PROPOSITION ?
Get more customer for your product
Attract and convert the most valuable customer
Reduce your customer acquisition cost
WHAT IT IS
Do you have a great product but customers struggle to see its value?
You need a powerful value proposition.
That's why we created this program: to take your value proposition to the next level and convert more customers.
Join us 👍
It's designed for entrepreneurs and marketers that need to bring new solutions to the market. In this program, we will show you the tools to build a powerful value proposition and give advice and coaching from experienced entrepreneurs to help you in the process.
This is not a training. Do not come only to learn the tools. You will apply them to YOUR project.
The program takes 3 days, spread over a week. We start on Monday.
WHAT YOU GET
1 WEEK WORK PLAN
The training and coaching last one week and during this week you will listen to video explaining the core principles and apply them to your project. The week include online training sessions and 1:1 coaching from the trainers (experienced entrepreneurs).
TOOLS AND PRINCIPLES
Learn the tools and principles to build your value proposition
How to gather and organise customer inputs
How make a powerful message and value proposition
How to validate it with your customers
3 COACHING SESSIONS
Get guidance from experienced entrepreneurs
We will guide you through the process and provide invaluable inputs and feedback. You will be able to focus on the specificities of your project and get advice on what really matters for you.
A NEW VALUE PROPOSITION
During that week, you work on your case and your value proposition. You will create an engaging value proposition shaped like a story that communicates clearly the benefits you propose for your customers.
WHO IS THIS FOR
For teams who are responsible for developing new products, or improving existing ones. This program helps to transition organisations away from a product-centric focus to customer value and market-focused.
For entrepreneurs and project owner who want to build new business models and value proposition. This program will help you iterate with your customers to launch your product without burning montains of cash and wasting precious time.
WHAT PARTICIPANTS ARE SAYING
I put the concepts we learned in application and we targeting customer way more efficiently. Sales are excited.
Daniel, Marketing Manager at International Bank
The coaching was really helpful. Our completely redesigned value proposition increased conversion by 25%
Sam Trucker, startup co-founder
I learned some surprisingly effective tactics to ensure our value proposition responded to customer needs.
Brian, Offer Manager at Energie Company
This program was great for our teams. Especially that we are now seeing real change on how the team build value props.
Elodie, VP Director at FMCG company
WHO WE ARE
Engineer by training, Franck has co-founded 2 startups and worked for large companies such as AOL and the BBC. He mentors startup founders and helps big corporates come out with innovative solutions by applying Lean Startup principles. Franck co-founded Tango, with the mission to inject the entrepreneurial spirit into teams. Franck is also and co-founder of the Lean Startup Experience, a 8000+ Lean Startup practitioner community in France.
After engineering school, Tristan worked for Thales and started an IT company. Three years ago, he quit his job and started MoiChef. As a CEO, he has learnt and practised the Lean Startup at several stages of maturity. He went through some major company decisions: pivots, fundraising and a merger. Tristan is teaching the Lean Startup principles to students and helps corporate (TF1, Pôle Emploi, Courrier International, Accenture, Nissan) to work differently.
With a background in sales and marketing, Iain co-founded 3 startups as CEO creating € 100 million in value, raised € 20 million in VC money and won Deloitte's Fast 50 and 500 awards for fast growth. After being General Manager at Aerial Consulting catering to France's largest companies, Iain is now mentoring promising startups at Numa, a renowned French incubator, and helping Tango's clients create new products with an enviably high success rate.
BOOK YOUR SEAT
ONE WEEK TO CRAFT YOUR VALUE PROPOSITION
Looking forward hearing from you :)