• DESIGN A POWERFUL VALUE PROPOSITION

     

    3 day program to

    Create Value Proposition that resonate with your Customers

  • WHY DESIGN A POWERFUL VALUE PROPOSITION ?

    Get more customer for your product

    Attract and convert the most valuable customer

    Reduce your customer acquisition cost

  • WHAT IT IS

    Do you have a great product but customers struggle to see its value?

     

    You need a powerful value proposition.

    That's why we created this program: to take your value proposition to the next level and convert more customers.

    Join us 👍

    It's designed for entrepreneurs and marketers that need to bring new solutions to the market. In this program, we will show you the tools to build a powerful value proposition and give advice and coaching from experienced entrepreneurs to help you in the process.

     

    This is not a training. Do not come only to learn the tools. You will apply them to YOUR project.

     

    The program takes 3 days, spread over a week. We start on Monday.

     

    Day 1:  

    • Get the fundamental behind a great value proposition.
    • Learn how to get and extract valuable customer insights
    • How to be relevant by focusing
    • Apply this to your project, get coached

    Day 2:

    • From customer insights learn how make a powerful message and value proposition
    • How to create a value proposition statement
    • How to make your value proposition tangible for customer
    • How to improve it based on customer feedback
    • Apply this to your project, get coached

    Day 3:

    • Testing your value proposition with customers
    • Measuring the success of  your value proposition
    • Apply this to your project, get coached
  • WHAT YOU GET

    1 WEEK WORK PLAN

    The training and coaching last one week and during this week you will listen to video explaining the core principles and apply them to your project. The week include online training sessions and 1:1 coaching from the trainers (experienced entrepreneurs).

    TOOLS AND PRINCIPLES

    Learn the tools and principles to build your value proposition

    How to gather and organise customer inputs

    How make a powerful message and value proposition

    How to validate it with your customers

    3 COACHING SESSIONS

    Get guidance from experienced entrepreneurs

    We will guide you through the process and provide invaluable inputs and feedback. You will be able to focus on the specificities of your project and get advice on what really matters for you.

    A NEW VALUE PROPOSITION

    During that week, you work on your case and your value proposition. You will create an engaging value proposition shaped like a story that communicates clearly the benefits you propose for your customers.

  • WHO IS THIS FOR

    MARKETING TEAMS

    For teams who are responsible for developing new products, or improving existing ones. This program helps to transition organisations away from a product-centric focus to customer value and market-focused.

    STARTUPS

    For entrepreneurs and project owner who want to build new business models and value proposition. This program will help you iterate with your customers to launch your product without burning montains of cash and wasting precious time.

  • WHAT PARTICIPANTS ARE SAYING

    I put the concepts we learned in application and we targeting customer way more efficiently. Sales are excited.

    Daniel, Marketing Manager at International Bank

    The coaching was really helpful. Our completely redesigned value proposition increased conversion by 25%

    Sam Trucker, startup co-founder

    I learned some surprisingly effective tactics to ensure our value proposition responded to customer needs.

    Brian, Offer Manager at Energie Company

    This program was great for our teams. Especially that we are now seeing real change on how the team build value props.

    Elodie, VP Director at FMCG company

  • WHO WE ARE

    Franck Debane

    Engineer by training, Franck has co-founded 2 startups and worked for large companies such as AOL and the BBC. He mentors startup founders and helps big corporates come out with innovative solutions by applying Lean Startup principles. Franck co-founded Tango, with the mission to inject the entrepreneurial spirit into teams. Franck is also and co-founder of the Lean Startup Experience, a 8000+ Lean Startup practitioner community in France.

    Tristan Laffontas

    After engineering school, Tristan worked for Thales and started an IT company. Three years ago, he quit his job and started MoiChef. As a CEO, he has learnt and practised the Lean Startup at several stages of maturity. He went through some major company decisions: pivots, fundraising and a merger. Tristan is teaching the Lean Startup principles to students and helps corporate (TF1, Pôle Emploi, Courrier International, Accenture, Nissan) to work differently.

    Ian Wallace

    With a background in sales and marketing, Iain co-founded 3 startups as CEO creating € 100 million in value, raised € 20 million in VC money and won Deloitte's Fast 50 and 500 awards for fast growth. After being General Manager at Aerial Consulting catering to France's largest companies, Iain is now mentoring promising startups at Numa, a renowned French incubator, and helping Tango's clients create new products with an enviably high success rate.

  • BOOK YOUR SEAT

    ONE WEEK TO CRAFT YOUR VALUE PROPOSITION

    Design a powerful value proposition
    Design a powerful value proposition
    185.00
    3 day program with online content with the tools and methods
    Individual coaching and personal feedback on your value proposition
    Available in French and English

    any question email: franck@tangostart.com
    Quantity
    Coming soon